The Importance of Brand Guidelines + Why You Need Them
A brand guideline is like a book of rules for your business. It often contains details about the brand’s mission, such as who you are and what you do, tone of voice, and rules on how to treat your logos, typography, color palettes, and brand photography.
“Are Brand Style Guidelines important?” “Does my business really need them?”
The answer to these questions is a big YES! Here are the top reasons why you need to invest in Brand Guidelines:
First, Brand Guidelines are key to ensuring brand consistency. As a business owner, you want brand recognition and the best way to achieve that is through design elements that work well together and are used correctly. You want your clients or customers to see your products or marketing efforts and recognize those things as uniquely yours. For examples, when used properly one can see a unique style throughout the social posts so that when customers are scrolling through social media they associate these posts with the overall brand.
Secondly, they are super useful for your team and let you grow as a company confidently. They allow you flexibility in working with different designers or manufacturers while guaranteeing color matching, type treatment, and the overall look will stay consistent. Every time a new asset is designed for your brand, the guides will help you build them in a strong cohesive way. As your business grows, you might have multiple designers, social media teams, and even content creators designing elements for you. Without brand guidelines, you might risk your team not completely understanding your business's overall vision or strategy.
Third, they bring a sense of trust to your brand. The consistency that guidelines create means there is no second guessing about how your brand should be presented. It’s important as your brand grows that your guidelines grow with it. Your message will be communicated in a clear and consistent manner to your clients/customers. These days people are looking to buy into personal stories and causes just as much as the actual products, so telling your story through visual elements is important for growing your business.
Not sure where to start with your branding? Find out more about our brand design service and how we can help you build your brand here.
